In the past, international calling cards were an important factor for international communication. In Thailand, Sawasdee Shop Co., Ltd. is the most popular phone card provider.
But with the advancement of technology The emergence of over-the-top communications (OTT) or open Internet-based communications. Via a mobile application Inevitably caused international calling cards to be disrupted by new technology.
But with more than 20 years of experience in the telecommunication business of Sawasdee Shop And the main วิธียิงปลาให้ได้เงิน customer base is Thai and foreigner Long-stay tourists And foreign workers It enables the company to transform the enterprise into the FinTech industry, under the operation of a subsidiary called DeeMoney, to provide cross-border payment services accessible to various levels of financial clients.
DeeMoney is licensed by the Bank of Thailand. It became the country's first nonbank financial service provider in 2017, and the parent company also received a non-bank financial institution license to provide cross-border remittance services. And a license to provide electronic payment services
The path to FinTech
Rats Mek Srisethi, Managing Director and Co-Founder of De Money Co., Ltd. told “Prachachat Business” that it started with telecommunication business in 1999 by providing VOIP (voice over the internet protocol) communication service or Communicate via voice over the Internet network. Or other networks that use the Internet protocol We make phone cards to help make calls abroad in cheap and good quality, and Sawasdee Shop is considered the market leader with more than 2 million customers, both individual customers, corporate customers and SMEs.
“Around 2010, we started to see a trend that OTT communication through applications such as Skype, WhatsApp, Facebook are popular. And there are more and more smartphones coming out in the market, resulting in a downtrend in the telecom business. ”
"So came to think of how to adapt In order to maintain our customer base Until I began to see that our customers who are foreigners and foreign workers There is a very high chance that money will be transferred back to the hometown to give to the family. We are therefore trying to adapt to the international money remittance service market and have officially launched it in 2018. ”
Ratsmek said that when adjusting from Telecom to Fintech. We are clear that some people are not catching up, so what we can do to get them to walk with the organization is to upskill or upgrade the old skills. To support growth